New research reveals nature’s beauty increases happiness

Tuesday 17th April 2018

Photo: Matthew Roberts

The Wildlife Trusts’ challenge for everyone to spend 30 Days Wild in June means people are likely to feel happier and want to care for the natural beauty around them.

Last June, 250,000 people took part in The Wildlife Trusts' annual nature challenge 30 Days Wild. The challenge encourages people to do something wild every day for the month.

Lucy McRobert, Campaigns Manager for The Wildlife Trusts said:
“30 Days Wild is a lovely way to get closer to nature and marvel at the everyday wildlife that lives all around you. Sit quietly and enjoy watching dragonflies dance over a pond or take a moment to sow a window-box of wildflowers to help bees. No matter how small the action, it all counts!”

Academics at the University of Derby have monitored the challenge since it began in 2015. They have discovered that people’s perception of beauty in the natural world is a key ingredient to unlocking the benefits of wellbeing and happiness experienced by participants in the challenge.

Dr Miles Richardson, Director of Psychology, University of Derby explains:
“Over the past three years we’ve repeatedly found that taking part in 30 Days Wild improves health, happiness, nature connection and conservation behaviours. Now we’ve discovered that engagement with the beauty of nature is part of that story.

“Tuning-in to the everyday beauty of nature becomes part of a journey which connects us more deeply to the natural world. As people’s appreciation of natural beauty increases, so does their happiness. We respond to beauty - it restores us and balances our emotions. This, in turn, encourages people to do more to help wildlife and take action for nature.”

The latest set of results from the study of 30 Days Wild also confirms that the benefits of the challenge last well after the month has ended. There are indications that the beneficial impact of taking part could last an entire year.

Take part in 30 Days Wild

  • Sign-up to take part in 30 Days Wild and share your Random Acts of Wildlife using #30DaysWild
  • Free packs will be sent to the first 50,000 people who sign up - you can also get a digital pack
  • Phone app - Digital delivery of daily ideas and Random Acts of Wildness 

New research on link between natural beauty and happiness - University of Derby’s evaluation 

The University of Derby have monitored participants of 30 Days Wild since it began in 2015.

30 Days Wild: Development and Evaluation of a Large-Scale Nature Engagement Campaign to Improve Well-Being by Miles Richardson, Adam Cormack, Lucy McRobert, Ralph Underhill was published Feb 2016. Online here.

A summary of the evaluations done of the participants of 30 Days Wild 2016 and 2017 are here.

Photos: Matthew Roberts